An advertising agency offered us the opportunity to create the entire illustrative part of an OCB brand advertisement. This ad aims to tell the story of the brand combined with the history of paper. The journey begins in the Middle East many years ago, passing through Egyptian civilization and the French Revolution, these historical moments are related to the history of paper until reaching the present.

We participated in the creation of various illustration styles, from traditional styles like Chinese illustrations to 3D styles. We also created montages that combined illustration and photography, as well as other styles based on vectors and colors, which can be seen at the end of the advertisement.

We managed to give the ad a unique touch by introducing small illustration elements mixed into real scenes, such as special smoke effects or scenes visualized in the last image, where it graphically represents where the OCB brand can take you in the imaginary world of each individual.